Photo Media Stock Seminar

Sunday, August 29, 2010

By Bianca Gubalke

Photo Media Stock Seminar

The Photo Stock Media Seminar by Ycademy started yesterday with an introduction to “What is Stock Photography” and , within the context, what do we understand by “Royalty-free Stock Photography” versus “Rights-managed Photos”.

Many people assume that ‘royalty-free’ equates to ‘free’ – meaning one can grab any royalty-free photo – or other media for that matter – without payment… but this is not the case. You always pay a license fee on Photo Stock sites, but the price varies according to the rights of usage. For instance, if an exclusive right for a particluar photo is being bought for say a month – because that’s when the magazine comes out and is being sold… so the publisher wants THAT picture to feature there and nowhere else – then the price would be a very different one, understandably. After the paid time frame for the exclusive usage has expired, that photo may be put back into the ‘royalty-free’ pool – open to anyone again.

Photo Media Stock Seminar

It was made very clear during the Photo Media Stock Seminar that there is a huge market for Stock Photography and other Media Stock out there in the market – and increasingly so as everything is media-oriented. While there are massive and highly successful Stock Photo sites on the Internet, there is always room for new, fresh material – likened to’ leads’ that are being bought for instance by the business industry, especially also in MLM. The fresh leads are the hottest and – accordingly – the most expensive. Why? Leads are people who just showed their interest in what is being offered, possibly with their credit card between their teeth – so they don’t need convincing or persuasion, they know what they want… and if they see what they want where they are looking, they go for it.

The Semiomantics Advantage

While we may not be professional photographers – and I do believe there is no reason why anyone with a passion for digital photography and giving himself the means to improve and evolve cannot become a professional – we are extremely strong and professional in Online Publishing, firmly grounded in what I call “The Semiomantics Advantage”.

Being found on Google where people with a specific need or target are looking is what counts… and while the competition is huge, the brand-new kid on the bloc: PhotoMediaStock.com – has a long-term vision and will go for the Moon!

Here comes day 2 of the Ycademy Seminar August 2010…

Author: Bianca Gubalke, Art, Media, Publishing.

Co-Founder of YORGOO, YCADEMY and Semiomantics.

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