Defining Target Audiences
Copyright © 2010 Bianca Gubalke. Visit the original article at http://biancagubalke.com/south-africa/defining-target-audiences/.
Defining Target Audiences
Once you know what the topic or theme of your website or blog is – as “My Noordhoek” is the umbrella of the project I am planning here – the next step is defining Target Audiences.
After all: you want to create and write something for somebody who has an interest in what you’re doing, who feels involved, loves what you do.
So who are you painting your picture for?
Defining Target Audiences
Defining one’s target audience or target audiences – which can be certain age groups, gender, singles or couples, people with certain cultural backgrounds or common interests and the like – is of prime importance especially when it comes to marketing and advertising a product or service.
While “My Noordhoek” is no commercial website but endeavours to capture the fine spirit of its in many cases highly qualified people who have chosen to live in harmony with Nature and the flow of Life, I have to answer that same question in order to give the target public what it possibly doesn’t expect, but what it can identify with and feel happy with.
My Noordhoek Project
In that sense, My Noordhoek Project addresses two main target publics:
1. The Inner Circle
The Inner Circle are people who live in Noordhoek, who are an integral part of the area, its rich history, its colourful fabric. The Noordhoek Community. People who run businesses, restaurants, shops, vineyards, hotels, schools, nurseries. . . or who offer their professional services in Noordhoek. They are artists, entrepreneurs, musicians, designers, artisans, therapists, estate agents, yoga teachers, waiters, instrument builders, riding judges, geologists, farmers, politicians, veterinarians . . .
They are young and they are old and from all walks of life. What combines them is… Noordhoek. Their Noordhoek. My Noordhoek.
My Noordhoek is dedicated to this “Inner Circle”; it’s a mirror, a reflection… and as I am discovering more and more of the magic of this place as I proceed with this project, they may suddenly look at themselves and see their strength and beauty for the very first time. A beauty from within, from the heart, the soul… where there is unity and… Oneness.
2. The Outer Circle
The Outer Circle are people who visit Noordhoek, adventurers who plan to do so… or who will be inspired by the visual beauty and content of “My Noordhoek” on the Internet to do so.
My Noordhoek will ‘talk’ to these visitors from South Africa, the African continent or the tourists from abroad.
On “My Noordhoek” they will be presented with captivating visuals and videos to get a feeling for Noordhoek and its rainbow meltingpot of over 2000 community individualists, what they offer, present, stand for and are up to… in other words :
~ what happens when and where,
~ who to meet or talk to,
~ what to do,
~ where the music plays,
~ where to stay,
~ what to find where,
~ where to get what,
~ where to eat and dine and get the best wine (…of course from the area!) …
~ how to keep the kids occupied in a safe place,
… and definitely how to find their way easily through the natural, the real, the sophisticated and the sublime to whatever treasures, pleasures, places and activities interest them.
And yet, My Noordhoek will not be a form of directory nor carry any advertising.
My Noordhoek wants people from within and from without to meet in a natural, joyful and trusting way – in the spirit of Oneness. From there, anything can develop . . .
3. Noordhoek Home
Finally, My Noordhoek understands itself as a dynamic platform to keep expatriates and Noordhoek afficinados in touch with home – Noordhoek Home.
My Noordhoek is not about Ownership; it’s about Stewardship. It’s about YOU!
Stay tuned; more about it in my next article!
Web Design Consulting
As you follow the website development of “MyNoordhoek Project” it may inspire and motivate you to start your own project at some stage.
If this is the case, please get in touch with me via Web Design Consulting to discuss your requirements and start the planning – as it all happens in the head first…
The script is not available at this stage but in pioneering mode. What is garanteed though is a smashingly media-oriented and dynamic website that will capture peoples’ attention.
For the moment it’s ‘work in progress’ or rather ‘work in evolution’- the first elaboration will take place at our monthly Ycademy Seminar on 27 and 28 March 2010.
| Author: Bianca Gubalke, Art, Media, Publishing.
Co-Founder of YORGOO, YCADEMY and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription. |